The battle for the Big Four: will Lidl overtake Morrisons?
Thursday, 08 December 2022
Lidl’s profits have soared through the cost-of-living crisis. Will they overtake Morrisons as the UK’s fifth biggest supermarket? And is there potential for Lidl to break into the Big Four? For years, the line-up of the UK’s four biggest supermarkets remained roughly the same. But, as unprecedented price rises ushered in the ongoing cost-of-living crisis,
- Published in FMCG, Uncategorized
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Low-and-no alcohol booms in time for Christmas
Monday, 28 November 2022
Demand for low-and-no alcohol substitutes is on the rise in the UK. What’s behind this change in consumer sentiment? And what does this mean for Christmas trade? After moving along slowly for years as a niche segment of the market, low-and-no alcohol drinks have experienced a major boom. Since 2021, low-and-no alcohol sales have
- Published in FMCG, Uncategorized
Rising costs and EU imports: the fallout of the UK egg shortage
Wednesday, 23 November 2022
The ongoing UK egg shortage is causing price increases for customers of up to 50%… What are the true causes? And how long is the fallout likely to last? Europe’s most recent bout of avian flu was described by the European Centre for Disease Prevention and Control as “the largest observed in Europe so far”,
- Published in FMCG, Uncategorized
How are consumer goods firms making manufacturing more sustainable?
Thursday, 17 November 2022
UK manufacturing emissions have more than halved over the last 30 years, but the sector is a long way off net zero… What are manufacturers in the consumer goods world doing to reduce their carbon footprint? Manufacturing is a key driver of the UK economy. However, it is a sector that relies on processes that
- Published in FMCG, Manufacturing
What are supermarkets doing about ‘unambitious’ sustainability efforts?
Friday, 11 November 2022
MPs and environmental organisations have spoken out against British supermarkets’ “unambitious” sustainability initiatives. What are brands like Tesco, Sainsbury’s, and Marks & Spencer doing to improve their efforts? A recent report by the Environment, Food & Rural Affairs Committee (Efra), a cross-party parliamentary group, has called recent efforts by supermarkets to reduce plastic waste ‘lacklustre’.
- Published in FMCG
Here’s why this isn’t the time to cut marketing spend
Thursday, 10 November 2022
As interest rates and inflation rise, brands’ budgets are being tested. For some companies, the first port of call is to cut marketing spend – here’s why that’s a bad idea… The cost-of-living crisis is continuing to test consumers and businesses alike. As a result, according to research by Ello, 65% of surveyed marketers in
- Published in FMCG
Cost of living crisis: almost half of UK customers switch supermarket brands
Wednesday, 02 November 2022
In response to recent price hikes, over 40% of UK consumers have changed where they do their weekly shop… What are supermarkets doing to keep customers happy? As inflation soars and the cost-of-living crisis rages on, the price of groceries continues to rise. And, worryingly for many, it is budget products that are rising at
- Published in FMCG
HFSS: the rise of alcoholic drinks displays in UK supermarkets
Tuesday, 01 November 2022
There are new limitations on displaying high in fat, salt, or sugar products in supermarkets. This means more display space for other products… Restrictions on advertising foods that are high in fat, salt or sugar, also known as the HFSS Advertising Ban, has led to a change in how off-fixture displays are typically stocked in
- Published in FMCG, Uncategorized
The battle for the Big Four
Thursday, 20 October 2022
Discounters continue to disrupt the supermarket status quo… What does that mean for an FMCG brand like yours? Aldi vs Morrisons You’ve probably heard that there’s been a major shake-up in the supermarket industry. In September, data agency Kantar found that Aldi had overtaken Morrisons as the fourth biggest supermarket in the UK for the
How to secure talent in FMCG: 3 reasons to partner with The Advocate Group
Friday, 14 October 2022
Struggling to find top talent in the FMCG and consumer goods sectors? Work with a talent partner to take the pressure off… To perform at its best, your business needs the best talent. It is out there – even in the talent-short FMCG sector. But finding the right people takes work. Sourcing and attracting people
- Published in Company News, FMCG, Uncategorized
How to implement Diversity & Inclusion in the workplace
Tuesday, 14 June 2022
“Diversity is about representation. Inclusion is about how well the contributions, presence and perspectives of different groups are valued and integrated into an environment.” How does your place of work stand up for diversity and inclusion? 69% of senior leaders reported Diversity as an important issue Creating an inclusive working environment is important to ensure
- Published in Company News, Uncategorized
Why is it so difficult to secure talent in the FMCG industry at the moment?
Friday, 13 May 2022
Would you describe your current available roles as ‘hard to fill’? Are you having conversations around the ‘talent shortage’ in FMCG? Firstly you are not alone. Being at the forefront of the UK FMCG talent market, we are consistently engaging with Senior HR professionals and business leaders who are experiencing or highlighting the same challenges.
- Published in FMCG, Uncategorized
Mental Health Awareness Week: Why Mental Health First Aid (MHFA) Training is Important in the Workplace
Tuesday, 10 May 2022
1 in 4 of us will experience a mental health problem each year. But do your employees know how to reach out for support? Mental Health First Aid training should be compulsory in every workplace environment. Creating a positive culture of support, empathy, and treating others with compassion – as well as growing awareness. Why
- Published in Career Development, Company News
What’s the latest with the HFSS Advertising ban in the UK?
Tuesday, 08 March 2022
“It’s set to be the most radical crackdown on HFSS food and drink marketing and promotion in the world, promising to tackle the chronic obesity crisis gripping the UK.” – The Grocer The ban on junk food advertising seemed to be at the forefront of FMCG news last year… but is anything actually happening soon?
- Published in FMCG, Uncategorized
5 Reasons Brand Managers Choose to partner with The Advocate Group
Tuesday, 01 March 2022
Are you a Brand Management Professional looking for a new challenge? Here’s 5 reasons to partner with us… 1. Exciting Brand Partnerships for Brand Managers… Brand Managers! Join us and gain access to our amazing and ever-growing client portfolio – from SME/ Challenger brands, to Household names. You may have heard of some of our
- Published in Career Development, Company News, FMCG, Uncategorized
5 Reasons Why Supply Chain Professionals Partner With The Advocate Group
Tuesday, 22 February 2022
Are you a Supply Chain Professional looking for a new challenge? Here’s 5 reasons to partner with us… 1. Exciting Brand Partnerships for Supply Chain Professionals… Supply Chain Professionals! Join us and gain access to our amazing and ever-growing client portfolio – from SME/ Challenger brands, to Household names. You may have heard of some
- Published in Career Development, Company News, Uncategorized
New Office Launch Party: Tips To Make Your Office A Success
Friday, 05 November 2021
Writing a press release for a new office launch, building excitement on socials, teasing sneak peeks of the office internally and externally… it’s all important, but you need to make sure you add to your office move checklist: Plan an amazing office launch party! We’ve got some tips for moving into a new office… New
- Published in Career Development, Company News
5 Reasons Why Category Management Professionals Partner With The Advocate Group
Thursday, 14 October 2021
Are you a Category Management Professional looking for a new challenge? Here’s 5 reasons to partner with us… 1. Exciting Brand Partnerships Join us and gain access to our amazing and ever-growing client portfolio – from SME/ Challenger brands, to H ousehold names. You may have heard of some of our clients: McCain, Princes, Monster,
- Published in Career Development, FMCG, Uncategorized
A “Perfect Storm”: The CO2 Shortage Impact on Food Drink Supply Chain
Monday, 11 October 2021
The Co2 Shortage Impact on FMCG Supply Chain: Is there still a CO2 Shortage? Another “crisis” for the food & drink industry. The Carbon dioxide (CO2) shortage is still having a ripple effect across the FMCG sector – putting more pressure on the already stretched Supply Chain services! Why is there a CO2 shortage? Following
- Published in Company News, FMCG, Manufacturing, Uncategorized