The battle for the Big Four: will Lidl overtake Morrisons?
Thursday, 08 December 2022
Lidl’s profits have soared through the cost-of-living crisis. Will they overtake Morrisons as the UK’s fifth biggest supermarket? And is there potential for Lidl to break into the Big Four? For years, the line-up of the UK’s four biggest supermarkets remained roughly the same. But, as unprecedented price rises ushered in the ongoing cost-of-living crisis,
- Published in FMCG, Uncategorized
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