Lidl’s profits have soared through the cost-of-living crisis. Will they overtake Morrisons as the UK’s fifth biggest supermarket? And is there potential for Lidl to break into the Big Four? For years, the line-up of the UK’s four biggest supermarkets remained roughly the same. But, as unprecedented price rises ushered in the ongoing cost-of-living crisis,
Discounters continue to disrupt the supermarket status quo… What does that mean for an FMCG brand like yours? Aldi vs Morrisons You’ve probably heard that there’s been a major shake-up in the supermarket industry. In September, data agency Kantar found that Aldi had overtaken Morrisons as the fourth biggest supermarket in the UK for the
