Don’t let Christmas supply chain disruption impact sales
Monday, 27 November 2023
‘Tis the season to see sales soar – but could supply chain disruption impact your Christmas peak? The saying goes that you can’t have the good without the bad, and so it stands to reason that Christmas would come with at least a little bit of stress. This year, though, the problems in consumer products
- Published in FMCG, Uncategorized
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Dogs, dancefloors, and a podcast studio: new Liverpool recruitment office expansion
Tuesday, 07 November 2023
Work in an office environment that inspires you… It’s an exciting time in The Advocate Group’s Liverpool HQ! This October, we finally unveiled our Liverpool recruitment office expansion. The expansion means our Head Office has doubled in size, with dozens of new desk spaces available for new and aspiring recruiters. So, if you’re looking to
- Published in Company News
An expert guide to 2023’s best food and drink advent calendars
Monday, 30 October 2023
“Soon be Christmas…” I know, I know, it’s a little early to be hearing sleighbells jingling. But you can never be too prepared, right? Plus, with so many amazing food and drink advent calendar already on the market, you can’t blame us for getting excited! We won’t pretend it’s going to be easy to narrow
- Published in FMCG, Uncategorized
Boost brand positioning with 2023’s top 5 consumer trends
Monday, 09 October 2023
The biggest and most influential consumer trends have been revealed – here’s how your brand can take full advantage. If you want to stay one step ahead of changing consumer trends, the findings from the recent FlavourVision® report are a must-read. Want to bring big benefits to your business? Here’s everything you need to know:
- Published in FMCG, Uncategorized
RTD coffee sales have grown by how much?!
Wednesday, 27 September 2023
RTD coffee sales have been an unexpected driving force behind the ready-to-drink boom. With drinks-on-the-go still a leading trend in 2023, let’s take a look at the role RTD coffee sales play in the category’s upward trajectory: A nation of coffee lovers. The value of RTD coffee in 2023. Why are RTD coffee sales on
- Published in FMCG, Uncategorized
Falling food prices are good news for inflation
Friday, 22 September 2023
UK inflation has fallen to its lowest level in a long while – and we have food prices to thank. After a solid year and a half of high prices, August brought some reprieve. But, while it might have been a long time coming, it wasn’t exactly expected. Here’s what you need to know: UK
- Published in FMCG, Uncategorized
The expensive truth about FMCG sustainability
Thursday, 24 August 2023
New research shines a light on how far FMCG still has to go towards true sustainability – and how costly a failure to act could be… As important as sustainability is, both to brands and their consumers, taking action inevitably takes time. Here’s what the research says about current climate change initiatives in the sector,
- Published in FMCG, Uncategorized
Your how-to guide to diversity and employer branding
Tuesday, 15 August 2023
Becoming an inclusive workplace is top priority for organisations across the consumer product sector – not least because it’s a great way to engage, attract, and retain top talent! It’s no secret that more UK workers than ever before are prioritising opportunities that align with their values. That’s why it’s important to consider diversity and
- Published in FMCG, Uncategorized
Which RTD cocktails are driving the ready-to-drink boom?
Wednesday, 02 August 2023
Cocktails-made-easy is one of the biggest drinks trends of 2023 – so let’s take a look at the brands driving the RTD cocktails boom. Opportunities to enjoy an al fresco cocktail or two have been thin on the ground so far this year. But, despite the summer weather not being quite what we’d all hoped,
- Published in FMCG, Uncategorized
What is unbiased recruitment and why does it matter?
Friday, 28 July 2023
With unbiased recruitment becoming more of a talking point in the modern job market, we break down what it is, why it matters, and how to make your hiring practices more inclusive. What is unbiased recruitment? What are unconscious biases? Why does unbiased recruitment matter? The benefits of unbiased recruitment. Making your hiring process more
- Published in Corporate, Uncategorized
Which brand bagged more wins at The Grocer Gold Awards?
Thursday, 13 July 2023
This year’s biggest winner at The Grocer Gold Awards bagged an impressive four accolades… In a sector as fiercely competitive as grocery and FMCG, The Grocer Gold Awards are a prestigious marker of quality, innovation, and success within the market. Now that the 2023 awards have been and gone, let’s take a deep dive into
- Published in FMCG, Uncategorized
Price cuts to this one product suggest good things for inflation
Thursday, 06 July 2023
Are inflationary pressures easing? Supermarket price cuts to one particular product suggest a light at the end of the tunnel. Here’s what you need to know: What is the current rate of UK inflation? Supermarket price cuts: cause for hope? How to stay up-to-date with industry trends. What is the current rate of UK inflation?
- Published in FMCG, Uncategorized
Sharp rise in supermarket sales driven by two key categories
Wednesday, 28 June 2023
The warmer weather has brought with it a summer supermarket sales surge – what does that mean for an FMCG brand like yours? In a year categorised by low consumer confidence, the news of a sales spike in UK supermarkets is music to the ears of many. But what are the products driving the uptick
- Published in FMCG, Uncategorized
3 reasons to partner with the consumer product NAM recruitment specialists
Thursday, 22 June 2023
On the lookout for top National Account Management talent with specialised consumer product experience? Work with the NAM recruitment specialists… The consumer product sector is known to be a highly competitive talent market. But we have the skills, tools, and connections to fill key hires quickly, without ever sacrificing quality. We’ve done it time and
- Published in Company News, FMCG, Uncategorized
4 planet-friendly sustainable packaging breakthroughs
Friday, 09 June 2023
Sustainability is now a necessity rather than a choice – particularly in the consumer product sector. Consumer product brands of all sizes are striving to hit key environmental targets and meet changing consumer expectations. One key trend we’ve seen as a result is a shift towards more sustainable packaging. And, so far in 2023, there
- Published in FMCG, Uncategorized
Your 6-step guide to neurodiversity inclusion when hiring
Thursday, 01 June 2023
Do you want to improve neurodiversity inclusion in your recruitment process? Inclusion seems to be the talk of the FMCG industry at the moment, and for good reason! But, although plenty of organisations have the best of intentions, especially when it comes to things like neurodiversity, we’ve noticed that a lot of employers are unsure
- Published in Company News, Uncategorized
Revealing the unexpected stars of the soft drinks surge
Thursday, 25 May 2023
Is your go-to soft drink one of the top sellers? Soft drinks sales have skyrocketed recently. But what’s the best performer in this constantly climbing category? If (like our consumer product advocates) you’re a loud and proud soft drink enthusiast, here’s all the inside info you need to know: The soft drinks sales surge Which
- Published in Uncategorized
The 5 best HFSS-compliant snacks in 2023
Thursday, 18 May 2023
Our round-up of better-for-you snacks that don’t compromise on taste. We’re sure snacking never used to cause this much stress. But, in our increasingly health-conscious world, it can be hard to find snacks that strike the perfect balance between tasting great and not being all that bad for you. The good news is that, with
- Published in FMCG, Uncategorized
7 steps to cut commercial food waste and its costs
Thursday, 04 May 2023
Did you know… Food waste is responsible for 8% of greenhouse gas emissions globally? Food waste is one of the biggest problems facing our planet today. As well as having a lot to answer for when it comes to climate change, food waste also costs the global economy no less than $1 trillion every year.
- Published in Uncategorized
How to spot recruitment scams
Thursday, 27 April 2023
Scammers are unlawfully claiming to be Advocate recruiters and sending fake job ads over WhatsApp and text. This is employment fraud. Employment fraud definition Employment fraud refers to any dishonest or deceptive activity related to the recruitment, hiring, or employment process that is intended to deceive or defraud job seekers, employees, or employers for financial
- Published in Company News