FMCG Recruitment - Advocate Group

Your Brand,
Delivered Right


Fast Moving Consumer Goods

In the FMCG industry’s talent-short market, finding the right talent with not only the right skillset and FMCG industry experience, but also a fit with your brand values and culture is not always the easiest task. Start-ups, challenger brands or market leading enterprises all require tailored positioning; our FMCG recruitment consultants fully understand the nuances of the FMCG sector and how to position each client partner in a unique but engaging way.

Whether you are looking to recruit FMCG talent within Sales, Marketing, Operations, Supply Chain / Procurement, Technical / NPD, HR, Engineering or IT, we can assist you with recruitment projects up to executive level. Some recent roles we have filled with the FMCG market:

  • National Account Manager
  • Sales Controller
  • Financial Controller
  • Chief Executive Officer
  • Human Resource Director
  • Creative / Brand Director
  • Marketing Manager
  • European Sales Manager
  • Supply Chain Manager
  • Chief Marketing Officer

Our FMCG Partners

Fiddes Payne Ltd.

Fiddes Payne was originally established in 1993, supplying the food, independent and delicatessen trade with a basic range of herbs and spices. Following their ambitions, they soon turned their attentions to the grocery sector - opening an elite range of spice mills bearing the label of their recognisable Mosimann brand. A year on from this, Fiddes Payne entered the home baking market with the launch of beautifully crafted unique cake decorations.


Propercorn, founded in 2011, is one of the largest premium popcorn manufacturers in the United Kingdom. Established by Ryan and Cassandra, they’ve spent the past nine years growing the business from kitchen table startup to kitchen cupboard staple. We started a conversation with Propercorn to see if they needed any assistance with their rapid growth and found that they were looking to fill a Senior NAM role and a NAM that we could help with. Having no previous working relationship, we took care to get to know the business vision, values and culture before we began our search.

Lotus Bakeries

Founded in Belgium as a family business in 1932, Lotus Bakeries Ltd has risen to become a global name in the FMCG sector with sales organisations in more than 10 countries including the United States and Canada. Balancing traditional methods and innovative advancements, it grew from a door to door delivery service and bakery into a worldwide brand with over 1,200 employees under the Lotus Biscoff, Anna’s and Peijnenburg brand names.

Spectrum Brands

Spectrum Brands is a rapidly growing consumer goods company operating worldwide. They are a leading supplier of batteries, appliances and residential hardware as well as proving a multitude of auto, pet and home products alongside other goods within the FMCG sector. In their wide range of products, they offer a comprehensive portfolio of market-leading brands including Remington®, Rayovac® and Russell Hobbs®.

Quintessential Brands Group

With roots dating back to 1761, The Quintessential Brands Group are an independent international FMCG business offering an award-winning portfolio of premium spirit brands on a global scale. Operating with an emphasis on quality, it follows that they strive to employ the best new talent on the market to help achieve their business goals and continually refresh their talent pool.

McCain Foods Limited

McCain is one of the world’s most recognisable food brands. Known for their range of potato products, McCain products can be found in thousands of restaurants and supermarkets in more than 160 countries - one in every three French fries in the world is a McCain fry. With a history stretching back to 1957 when the company was founded in Canada, the company employs more than 20,000 people in more than 160 companies with global sales of over £5 billion.

Campari Group

The Campari Group, founded in 1860, is a leading player in the global branded beverage industry, boasting a portfolio of more than 50 premium and super premium brands spreading across Global, Regional and Local Territories. Their success is the result of organic growth through strong brand building combined with via selective acquisitions of brands and businesses; a strategy that has resulted in the Group becoming one of the world’s largest players in the premium spirits industry.