McCain - Advocate Group

Discover the
McCain Journey


McCain Foods Limited

McCain is one of the world’s most recognisable food brands. Known for their range of potato products, McCain products can be found in thousands of restaurants and supermarkets in more than 160 countries - one in every three French fries in the world is a McCain fry.

With a history stretching back to 1957 when the company was founded in Canada, the company employs more than 20,000 people in more than 160 companies with global sales of over £5 billion.

The essence of this partnership is based on truly understanding our values of being a good business that makes good food with good people. Their ability to seek out high performers who will fit our culture is admirable coupled with exemplary communication.

Needless to say, the Advocate Group effectively delivered on their first assignments which have now led to further assignments both here in the UK and Ireland. I would definitely recommend.


Customer Development Controller

The role of Customer Development Controller - Grocery Retail is one of three Customer Development roles in the UK and reports directly to the UK Commercial Director of McCain. This role was a new position that was created by McCain’s entry into the chilled foods market in 2016 and has a number of direct reports.

Although McCain are one of the most recognisable brands in the UK food industry, due to the location of the role, the need for both branded and chilled experience, the necessary level of experience combined with the gravitas and culture match to impact this key hire meant a challenging search.

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Development Controller?