The UK favourite supermarket revealed: do you shop there?

The UK favourite supermarket revealed: Do you shop at Aldi, Tesco, Asda, or Sainsbury's?
What do British consumers value most in their weekly shop? Recent polling from YouGov has revealed the UK favourite supermarket – and offered valuable insights into changing consumer habits. What is the UK favourite supermarket? The British public has spoken… Now, it’s official. The most popular supermarket chain in the UK is (drumroll please): Aldi!
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What are supermarkets doing to fight food poverty?

What are supermarkets doing to fight food poverty?
18.4% of UK households experienced food insecurity in November 2022. What are supermarkets doing to help their shoppers through the cost-of-living crisis? And is it possible to keep products competitive in the current climate? People in the UK are increasingly being pushed into food poverty. As prices across the board continue to climb, consumers have
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The battle for the Big Four: will Lidl overtake Morrisons?

The battle for the Big Four: will Lidl overtake Morrisons?
Lidl’s profits have soared through the cost-of-living crisis. Will they overtake Morrisons as the UK’s fifth biggest supermarket? And is there potential for Lidl to break into the Big Four? For years, the line-up of the UK’s four biggest supermarkets remained roughly the same. But, as unprecedented price rises ushered in the ongoing cost-of-living crisis,
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Cost of living crisis: almost half of UK customers switch supermarket brands

Cost of living crisis: almost half of UK customers switch supermarket
In response to recent price hikes, over 40% of UK consumers have changed where they do their weekly shop… What are supermarkets doing to keep customers happy? As inflation soars and the cost-of-living crisis rages on, the price of groceries continues to rise. And, worryingly for many, it is budget products that are rising at
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The battle for the Big Four

Battle for the Big Four: discount grocer Aldi
Discounters continue to disrupt the supermarket status quo… What does that mean for an FMCG brand like yours? Aldi vs Morrisons You’ve probably heard that there’s been a major shake-up in the supermarket industry. In September, data agency Kantar found that Aldi had overtaken Morrisons as the fourth biggest supermarket in the UK for the
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