Boost brand positioning with 2023’s top 5 consumer trends

Boost brand positioning with 2023’s top 5 consumer trends
The biggest and most influential consumer trends have been revealed – here’s how your brand can take full advantage. If you want to stay one step ahead of changing consumer trends, the findings from the recent FlavourVision® report are a must-read. Want to bring big benefits to your business? Here’s everything you need to know:
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The expensive truth about FMCG sustainability

The expensive truth about FMCG sustainability
New research shines a light on how far FMCG still has to go towards true sustainability – and how costly a failure to act could be… As important as sustainability is, both to brands and their consumers, taking action inevitably takes time. Here’s what the research says about current climate change initiatives in the sector,
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Which RTD cocktails are driving the ready-to-drink boom?

Which RTD cocktails are driving the ready-to-drink boom?
Cocktails-made-easy is one of the biggest drinks trends of 2023 – so let’s take a look at the brands driving the RTD cocktails boom. Opportunities to enjoy an al fresco cocktail or two have been thin on the ground so far this year. But, despite the summer weather not being quite what we’d all hoped,
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Which brand bagged more wins at The Grocer Gold Awards?

Which brand bagged more wins at The Grocer Gold Awards?
This year’s biggest winner at The Grocer Gold Awards bagged an impressive four accolades… In a sector as fiercely competitive as grocery and FMCG, The Grocer Gold Awards are a prestigious marker of quality, innovation, and success within the market. Now that the 2023 awards have been and gone, let’s take a deep dive into
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Revealing the unexpected stars of the soft drinks surge

Soft drinks sales: the unexpected stars of the soft drinks surge
Is your go-to soft drink one of the top sellers? Soft drinks sales have skyrocketed recently. But what’s the best performer in this constantly climbing category? If (like our consumer product advocates) you’re a loud and proud soft drink enthusiast, here’s all the inside info you need to know: The soft drinks sales surge Which
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The 5 best HFSS-compliant snacks in 2023

The 5 best HFSS-compliant snacks in 2023
Our round-up of better-for-you snacks that don’t compromise on taste. We’re sure snacking never used to cause this much stress. But, in our increasingly health-conscious world, it can be hard to find snacks that strike the perfect balance between tasting great and not being all that bad for you. The good news is that, with
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Size matters: UK’s cheapest supermarket depends on basket size

Size matters: UK’s cheapest supermarket depends on basket size
Consumers are on the lookout for the best supermarket bargains. But, as it turns out, the UK’s cheapest supermarket depends on how big your basket is. There’s been a big shakeup within the grocery sector this past year. From Aldi overtaking Morrisons in the battle for the ‘Big Four’ to supermarket sustainability initiatives, it’s been
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Which premium beers does Britain love best?

Which premium beers does Britain love best?
What are the go-to tipples for British beer-drinkers at the moment? With the ongoing cost-of-living crisis and uptick in low-and-no alcohol sales, the fact that premium beers are on the rise might come as a surprise… Britain’s favourite beer It’s no secret that Brits love beer. But which brands do we prefer? Well, as it
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The UK favourite supermarket revealed: do you shop there?

The UK favourite supermarket revealed: Do you shop at Aldi, Tesco, Asda, or Sainsbury's?
What do British consumers value most in their weekly shop? Recent polling from YouGov has revealed the UK favourite supermarket – and offered valuable insights into changing consumer habits. What is the UK favourite supermarket? The British public has spoken… Now, it’s official. The most popular supermarket chain in the UK is (drumroll please): Aldi!
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How are consumer goods firms making manufacturing more sustainable?

How are consumer goods firms making manufacturing more sustainable?
UK manufacturing emissions have more than halved over the last 30 years, but the sector is a long way off net zero… What are manufacturers in the consumer goods world doing to reduce their carbon footprint? Manufacturing is a key driver of the UK economy. However, it is a sector that relies on processes that
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