New research shines a light on how far FMCG still has to go towards true sustainability – and how costly a failure to act could be… As important as sustainability is, both to brands and their consumers, taking action inevitably takes time. Here’s what the research says about current climate change initiatives in the sector,
More and more consumers are boycotting their favourite brands in favour of their values. But what is the major moral dilemma causing shoppers to take their custom elsewhere? You might have heard of ‘greenwashing,’ but do you know how big of an impact it’s having on household brands? Don’t worry; this article will cover all
