What is the UK’s best chocolate bar?
And what does it take to become the most popular brand in your market?
Officially putting the debate to bed, grocery delivery service Britsuperstore has analysed the data and found the chocolate bar the nation loves best.
Having evaluated over 4.5 million search results, Kinder Bueno has emerged as the bar most loved by Brits.
Over the past year, online searches for Kinder Bueno have increased by 6% to 500,000. This puts it head and shoulders above its nearest rivals, which include other giants of the confectionery counter like Snickers, Dairy Milk, and Mars Bars.
And, back in July, it was Ferrero Rocher that reigned supreme, with more than 900,000 searches…
Becoming Britain’s favourite chocolate bar
Quality, heritage and, of course, taste are three of the key ingredients needed to create a competitive product that markets love.
An additional ingredient? Talent.
The people you have in your teams represent your product to key stakeholders and the masses. They ensure that it is marketed effectively, to the right audiences, and that supply is managed efficiently.
In other words, talent is essential if you want your fantastic product to become a popular product.
Talent partners
The Advocate Group are proud to partner exclusively with Ferrero – home of the UK’s two best-loved chocolate products!
Our consultants understand the FMCG industry inside and out, so they know how to position your employer brand. In a talent-short market, we’ve found that in-depth industry insight is an invaluable asset.
We work closely with our clients to immerse ourselves in their company culture and take a detailed role briefing. By gaining an absolute understanding of their business and its requirements, we can attract, engage, and provide the talent that they need…
Are you a brand as big as Ferrero or a small to medium-sized challenger brand?
Get in touch today to find out what we can do for you!
Call us: 0333 772 7200
