Key Account Manager - Wholesale

Key Account Manager – Foodservice

£100m+ T/O Business

Field Based - candidate to be based between Birmingham & Kent

£45,000 + Car Allowance + 25% Quarterly Bonus

The Advocate Group are delighted to be partnering with a well-established and highly respected food business as they continue to invest in their Foodservice division.

With a portfolio of much-loved brands and a strong presence across wholesale, foodservice and manufacturing channels, the business is now seeking a commercially driven Key Account Manager to join the team.

This is an excellent opportunity for somebody who enjoys a true blend of account management and new business development, working across regional groups, wholesalers, cash & carry operators and large independent customers.

The Role

Reporting into the Foodservice Controller, you will take ownership of a diverse customer base, focusing on driving profitable growth, strengthening customer relationships and identifying new commercial opportunities.

You'll be responsible for delivering against sales, profit and distribution targets while working closely with internal stakeholders to ensure customers receive best-in-class service and support.

This is a highly autonomous role, suited to somebody who thrives in a customer-facing environment and enjoys building long-term partnerships that deliver sustainable growth.

Key Responsibilities

• Manage and develop existing Foodservice customers, wholesalers, cash & carry operators and regional key accounts
• Identify and secure new business opportunities across target sectors
• Deliver sales, volume and profitability targets across your customer portfolio
• Lead commercial negotiations and ensure products are sold in line with agreed margins
• Build strong relationships with customers through regular face-to-face engagement
• Develop and execute promotional plans within wholesale and cash & carry channels
• Manage customer forecasts and support business planning activities
• Work cross-functionally with Customer Service, Purchasing and Development teams to deliver customer solutions and innovation
• Monitor account performance and provide recommendations to maximise commercial opportunities
• Support debtor management and ensure agreed payment terms are maintained

About You

• Minimum 4 years' FMCG sales experience within Food or Drink
• Strong understanding of Foodservice, wholesale and route-to-market channels
• Proven track record of delivering profitable growth and winning new business
• Commercially astute with strong negotiation and influencing skills
• Confident managing multiple customer types, from independent operators through to larger regional groups
• Excellent relationship-building and stakeholder management capability
• Highly organised, self-motivated and results driven
• Full UK driving licence required

For more information or to apply directly, please contact Ellis Mullaney at The Advocate Group.