Field Sales Executive

Salary/Rate:£28k per year
Job type:Full-time
Working Options:Hybrid
Town/City:Newcastle
County:Northumberland
Specialism:FMCG Recruitment
Job ref:105129
Post Date:May 28, 2026
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About the Role

Would you like to join the most recognisable and fastest-growing brands within the FMCG sector as they continue to invest heavily across the UK convenience channel?

As the Field Sales Executive, you will take full ownership of your territory, managing your area like your own business while driving sales growth, increasing brand visibility, and delivering strong in-store execution across independent retail accounts.

The Role:

  • Managing your territory with full ownership and accountability
  • Building strong relationships with independent convenience retailers
  • Increasing product distribution, visibility, availability, and rate of sale
  • Negotiating additional space and securing impactful in-store execution
  •  Delivering eye-catching displays, POS, and promotional activations
  • Identifying growth opportunities within existing and new accounts
  •  Supporting new product launches and promotional campaigns
  • Monitoring competitor activity and feeding back market insights
  • Working towards clear KPIs and commercial sales targets

About You:

  • You may already have FMCG or field sales experience and be looking for a bigger brand with greater autonomy
  • You could come from a retail, convenience, hospitality, brand activation, or customer-facing background and be looking to transition into field sales
  • You are energetic, highly motivated, and thrive in a fast-paced environment
  •  You are commercially minded with a naturally competitive attitude
  • You are confident building relationships and influencing customers
  • You are comfortable working independently and managing your own territory
  • You are resilient, proactive, and solution-focused
  • You enjoy being out in the field and creating visible results in-store

 

If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!

 

Find out more about our available opportunities or how we can help you further your career – contact us today.

Email: Shelley.burnand@advocate-group.co.uk

Phone: 07537163606

We look forward to your application for this exciting opportunity.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Confidential Position Specification

Monster Energy

Trade Development Manager (TDM), EMEA

- Job Requirements &Details

 

THE ROLE SPECIFICS

 

Position:Trade Development Manager (TDM)

 

Division: EMEA Commercial

 

Reporting to:Regional Field Manager

 

Grade:2

Hours / Work Pattern: FT / 40 hours per week

 

 

ABOUT MONSTER ENERGY

 

Monster Energy Company, based in Corona, CA is a NASDAQ listed entity and the owner of (amongst others) the Monster Energy drinks brand, which is number 1 energy drink in its category in the USA. Monster Energy was established in the UK and Ireland at the end of 2008 and operates the supply, sales, distribution, and marketing business of the Monster Energy group across Europe, Middle East, and Africa (EMEA).

 

Created in 2002, Monster is now one of the leading brands and portfolios in the growing energy drinks category. Sales for the EMEA region were over 65 million cases in 2019 (€601m in sales).

POSITION OVERVIEW

 

Reporting to the Country Business Manager you will work to acquire new retail stockists in their defined geographical area. Support existing stockists with point-of-sale material and merchandising.

 

  • Location:    Field-Based
  • Travel:       Middle Levels of Travels flexibility when faced with challenges, balanced by the need to maintain good process

 

 

KEY RESPONSIBILITIES & DUTIES

 

Duties and Responsibilities:

 

  • Direct market activation execution on the market
  • Direct promo execution on the market
  • Training & coaching of the distribution partner staff
  • POS distribution & management
  • Acquiring new independent retailers to the profile defined.
  • Distributing stock lines per outlet to the mix required.
  • Distributing point of sale material and merchandising to existing stockists and new outlets as directed.
  • Supporting the appointed distributor with promotional activity as agreed.
  • Efficient administration of activity and compliance with Company policy.
  • Communicating good quality market information to distributor.
  • Activity reporting completed on time and submitted as directed.
  • All activities recorded and reported in line with Company policy

 

 

 

 

 

 

 

This list is for guidance only and the post holder will be required to undertake additional duties in line with the changing needs of the business.

 

THE CANDIDATE

 

  • Flexible, enthusiastic, hardworking & committed to a career in sales
  • Self-starting, entrepreneurial & highly adaptable in a rapidly changing marketplace
  • A diplomat & advocate who can persuade & win over distributor partners, internal/external customers and industry contacts
  • Able to work comfortably in a team, but with enough drive to set your own objectives & ensure a steady stream of business development
  • A rapid learner & a creative solver of problems

SKILLS & EXPERIENCE

 

Experience and Attitude

  • Sales experience - preferably in FMCG and drinks industry
  • MS Office experience - comfortable with Excel and Word.
  • Driving license.
  • Proven ability to work on own initiative in an unsupervised environment.
  • Business English

 

Key Attributes

Driven

  • Shows high energy and a focus on results
  • Demonstrates personal responsibility for their performance
  • Evidences high commitment - not controlled by the clock

 

Selling skills

  • Very good selling skills
  • Very good communication skills
  • Very good customer orientation

 

Resilient

  • Shows an understanding of customer needs - anticipates and deals with objections to achieve results.
  • Evidences the ability to treat each opportunity as it comes - not letting one bad day lead to a bad week
  • Shows the ability to acknowledge and learn from their mistakes

 

Passionate

  • Is consistently persuasive with customers and enthusiastic with customers and the team
  • Exhibits personal commitment and strong personal values in all their dealings with customers and the team

 

 

 

 

 

Effective

  • Demonstrates strong process and product knowledge to the customer and the team
  • Shows good presentation of themselves and their work areas
  • Produces consistently strong performance across all measures - not 'up and down'

 

Resourceful

  • Demonstrates flexibility when faced with challenges, balanced by the need to maintain good process

 

DECLARATION

 

I confirm that I have read, understand, and agree to all the points within this job description:

 

 

Print Name:   ­­­­­­­­­­­­­­­­­­­­­­­­­­­___________________________________________________

 

 

Signed:      ___________________________________________________

 

 

Date:       ____________________

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

BLEED GREEN VALUES - OUR COMPANY VALUES & ETHOS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

COMPETENCIES

 

 

 

 

 

 

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