Social Media Manager

Salary/Rate:Market related
Job type:Full-time
Working Options:Hybrid
Town/City:London
County:London
Specialism:Drinks Recruitment
Job ref:112230
Post Date:July 13, 2026
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About the Role

The Advocate Group is proud to be partnered with a high-growth, entrepreneurial drinks business behind some of the world's most iconic and recognisable drink brands.

The business has grown into an international success story, renowned for building disruptive brands that challenge convention and connect with consumers around the world.

They are now looking for a Social Media Manager to take ownership of the digital presence of one of their flagship brands in the UK, leading social media, influencer partnerships and consumer advocacy initiatives within a fast-paced environment.

 

Key Responsibilities:

  • Own the day-to-day management of the brand's UK social media channels, delivering engaging, culturally relevant content across key platforms.
  • Develop and execute monthly content calendars aligned to brand campaigns, product launches and key consumer moments.
  • Lead influencer marketing activity, managing agency and creator relationships from briefing through to campaign delivery and performance analysis.
  • Build and grow the brand's consumer advocacy programme, creating meaningful engagement through user-generated content, rewards and community initiatives.
  • Create reactive content that capitalises on trends, festivals and cultural moments to maximise brand relevance.
  • Work alongside media agency partners to optimise paid social activity and maximise campaign performance.
  • Collaborate with UK and global marketing teams, agencies and external partners to bring campaigns and experiences to life.

About You:

  • Experience managing social media for a consumer brand within FMCG.
  • Strong background in content planning, community management and organic social strategy.
  • Experience delivering successful influencer marketing campaigns and managing creator relationships.
  • A creative storyteller with excellent copywriting skills and a strong understanding of social-first content.
  • Comfortable working at pace, taking ownership and bringing new ideas to the table.

 

Find out more about our available opportunities or how we can help you further your career – contact us today.

Please get in touch with Emma or click “Apply Now” to be considered for this vacancy.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.

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