National Account Manager
Meet Our Recruiter
About the Role
Do you enjoy building channels, not just managing them?
Want to take ownership of a £5m+ retail channel with a clear path to double it?
Confident leading relationships in a fragmented, independent market?
I’m working with a well established consumer business looking for a NAM / Channel Manager to help rebuild and scale a key retail channel that’s been underinvested in recent years.
This isn’t a traditional NAM role.
It’s a hands-on, high impact position where you’ll:
- Own and deliver the channel strategy
- Grow key accounts and rebuild customer relationships
- Lead a small field team, setting direction and structure
- Drive revenue, margin, and performance
- Use data and forecasting to improve decision-making
The channel is currently worth £4–5m, with a clear opportunity to grow to £10m+. So plenty of headroom to make a real impact.
The Company & Role:
A leading business within the consumer products space, this organisation has built a strong reputation for quality, heritage, and innovation.
With a diverse product portfolio and established presence across multiple channels, the business is now reinvesting in its independent retail network, recognising the significant growth potential within this space.
Reporting into the senior commercial leadership team, you’ll take full ownership of the independent retail channel, combining elements of channel strategy, key account management, and team leadership.
You’ll work closely with a small team of Regional Sales Managers, providing structure, focus, and strategic direction, while remaining hands-on with key customers and commercial delivery.
Key Responsibilities:
- Owning and delivering the channel strategy for the independent retail segment
- Driving revenue, margin, and overall channel performance
- Developing and growing key customer accounts through strong relationship management
- Rebuilding trust and engagement across a previously underinvested channel
- Balancing account development (majority focus) with targeted new business activity
- Leading joint business planning and commercial negotiations with key customers
- Supporting and guiding Regional Sales Managers to ensure consistent execution
- Identifying growth opportunities across range, pricing, and distribution
- Owning forecasting, budgeting, and performance tracking across the channel
- Analysing performance data to identify risks, opportunities, and improvements
- Driving a high standard of customer experience and commercial discipline
What We’re Looking For
- Experience in Channel Management, National Account Management, or a similar commercial role
- Exposure to appliances, electricals or consumer durables would be highly beneficial
- Background working within independent or relationship led retail channels
- Strong commercial acumen, with experience managing revenue and driving growth
- Confident in forecasting, planning, and using data to inform decisions
- Proven ability to build and maintain long-term customer relationships
- Experience influencing or leading field-based sales teams
- Strong communication and negotiation skills
- Highly self-motivated and comfortable working in a field-based, autonomous role
- A proactive, solutions-focused mindset with the ability to drive change and improvement
Interested? Click ‘Apply’ or message me directly.
The Advocate Group is a leading recruitment partner to the FMCG, healthcare, and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.
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