London Sales Manager

London Sales Manager – On Trade

London

Competitive Package + Bonus + Car Allowance

The Advocate Group are delighted to be working with a premium, heritage-led drinks business, renowned for its luxury positioning and exceptional presence across the UK On Trade. With a strong footprint in some of London’s most prestigious venues, the business continues to lead the way in delivering best-in-class brand experiences.

We’re recruiting for a London Sales Manager to take full ownership of the capital’s On Trade channel. This is a high-impact leadership role where you’ll be responsible for driving commercial performance, leading a high-performing team, and shaping the London strategy in collaboration with senior leadership.

Responsibilities include:

• Manage and develop key On Trade accounts across London, ensuring best-in-class brand execution and performance
• Develop and implement a London-focused On Trade strategy in collaboration with the Sales Director
• Lead and develop a team of direct reports, fostering a high-performance and collaborative culture
• Own and manage budgets, delivering against volume, value, and margin targets
• Strengthen brand positioning across luxury and high-profile venues through strategic account planning
• Collaborate with Trade Marketing and Events teams to deliver impactful activations and annual plans
• Ensure optimal listings, pricing, and premium visibility across key customer menus and venues
• Provide regular performance updates, insights, and strategic recommendations to senior stakeholders
• Support wider business initiatives through events, training, and customer engagement activities

About You:

• Extensive experience in a senior sales or commercial role within Wine or Spirits
• Strong network and deep understanding of the London On Trade, particularly within luxury and high-end venues
• Proven track record of leading and developing high-performing teams
• Strong commercial acumen with experience managing budgets and delivering against revenue targets
• Ability to develop and execute strategic, market-level commercial plans
• Confident communicator with the ability to influence senior stakeholders and external partners
• Experience working cross-functionally with marketing, brand, and events teams
• Highly organised, adaptable, and comfortable operating in a fast-paced environment

If this sounds like the right next step in your career, I’d love to hear from you.

The Advocate Group is a leading search and selection business providing top talent to the consumer products sector. If you’re interested in learning more about our opportunities or how we can support your career, please get in touch.