Head of National On Trade
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About the Role
Head of National On Trade
UK (Travel to London required)
Competitive Salary + Car Allowance + Bonus
We are working with a leading Spirits business that is looking for a Head of National On Trade to take ownership of their channel strategy and drive the next phase of growth across their key On Trade partnerships.
This is a unique opportunity for a commercially driven leader who can combine strategic thinking with hands-on execution. The business is looking for someone who can challenge the status quo, bring fresh ideas, and create a more data-led and structured approach to their On Trade function.
You will play a key role in shaping the future of the channel, improving commercial performance, strengthening customer partnerships, and ensuring significant investment delivers measurable return.
Key Responsibilities:
- Lead and develop a high-performing National Team On Trade team
- Own and drive the On Trade strategy across key national customers, including M&B and Stonegate
- Build and strengthen relationships with strategic accounts, identifying new opportunities for growth
- Create improved reporting, forecasting and commercial processes to provide greater visibility of performance
- Develop a more analytical approach to customer planning, investment and ROI measurement
- Review and optimise trade marketing investment, ensuring activity delivers clear commercial outcomes
- Challenge existing ways of working and introduce innovative approaches to increase brand presence and sales performance
- Lead negotiations, joint business planning and commercial conversations with key customers
About You:
- Proven experience within Drinks On Trade, ideally across spirits, beer, wine or premium beverages
- A strong understanding of national On Trade customers and how to unlock growth within these accounts
- A commercially minded leader who can influence internally and externally
- Experience managing and developing customer-facing sales teams
- Someone who has successfully challenged traditional approaches and delivered tangible business growth
- Strong analytical skills with the ability to use data to shape decisions and measure ROI
- A high-energy, entrepreneurial mindset with the confidence to challenge and disrupt
- A track record of delivering measurable results, whether through revenue growth, distribution gains, improved execution or customer partnerships
This role would suit someone who is ambitious, commercially curious and excited by the opportunity to build something rather than simply maintain the status quo.
If the role and responsibilities sound like they are a fit for you – then I’d love to speak to you!
The Advocate Group is a leading search and selection business providing top talent to the consumer products sector. If you’re interested in finding out more about our available opportunities or how we can help you further your career, then please contact us today.
Please get in touch with Roxy Gadd or click “Apply Now” to be considered for this vacancy.