Field Activation Manager - North
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About the Role
Field Activation Manager – On Trade
Manchester – Field Based
Competitive Salary + Car Allowance + Bonus
Join a globally recognised, premium drinks portfolio with serious heritage and ambition in the UK On Trade. This is a high-impact field role sitting at the intersection of brand, customer and commercial execution, owning activation in some of the most influential outlets in the country.
If you thrive on bringing brands to life in premium pubs, bars and high end venues, this is a role with visibility, autonomy and real influence.
Responsibilities include:
- Lead end-to-end On Trade field activation across priority outlet clusters including premium pubs, cocktail bars and high end venues.
- Deliver a structured, insight-led outlet activation framework, translating brand strategy into standout in-venue execution.
- Identify, plan and deliver flagship activations within high-potential and priority partner outlets.
- Own POS, visibility, consumer engagement and trial-driving activity across the path to purchase.
- Work closely with Sales, Brand and Channel Marketing teams to align commercial objectives with activation plans.
- Manage activation budgets, agency partners and post-activity evaluation to maximise ROI and insight.
About You
- Experience in On Trade commercial, field sales or customer / channel marketing within drinks or FMCG.
- Strong understanding of outlet-level activation, visibility and experiential execution.
- Confident managing multiple projects across multiple venues with pace and precision.
- Commercially aware — able to balance brand standards with customer objectives and operational realities.
- Comfortable working field-based, independently and cross-functionally.
- Energetic, organised and solutions-focused, with a genuine passion for the On Trade.
If you’re excited by premium On Trade environments, love seeing brands come to life in the wild and want a role with genuine autonomy and impact — apply today.
The Advocate Group is a leading search and selection business providing top talent to the consumer products sector. If you’re interested in finding out more about our available opportunities or how we can help further your career, please contact us today.