Drinks Recruitment

At Advocate Group, we’re a leading drinks recruitment agency UK offering comprehensive drinks recruitment services and deep beverage industry recruitment expertise. From RTD recruitment for ready-to-drink brands to sales and marketing talent acquisition for beer, spirits, and soft drinks, we connect clients to top-tier professionals across sales, marketing, distribution, and drink executive search mandates. For actionable advice on attracting the best, check out top-10 food & drinks talent tips.

What Is Drinks Recruitment?

Drinks Recruitment Services Explained

Drinks recruitment services span the full commercial and operational spectrum - from on-trade and off-trade sales to marketing, supply chain, and executive leadership. At Advocate Group, our specialist talent partners focus exclusively on the beverage sector, tailoring each search to your category, channel strategy, and growth ambitions.

Beverage Industry Recruitment Focus

Our beverage industry recruitment team combines sector knowledge with real-time market data. Whether you need marketing experts or supply chain leaders, Advocate Group’s targeted sourcing uncovers passive candidates and active talent alike. 

How to Recruit Top Beverage Talent?

RTD Recruitment Best Practices

RTD recruitment demands specialist insight into ready-to-drink formulations, brand positioning, and consumer trends. We vet candidates on technical expertise and cultural fit, ensuring your team benefits from proven RTD cocktails talent. 

What Services Do Drinks Recruitment Agencies Offer?

Commercial Sales & Marketing Recruitment for Drinks Brands 

Driving category growth in a competitive market starts with commercially astute talent. At Advocate Group, we recruit high-performing sales and marketing professionals across the drinks industry - from National Account Managers and Trade Marketing Leads to Category Managers and Brand Directors. Our insight-led approach ensures every hire aligns with your channel strategy, brand positioning, and long-term commercial goals.

Drink Executive Search & Beverage Supply Chain Recruitment

Our drink executive search targets C-suite and director roles, while beverage supply chain recruitment focuses on procurement, logistics, and operations leaders. We deliver curated shortlists that meet both technical and strategic requirements. 

Why Choose Advocate Group for Drinks Talent?

Proven Beverage Network & Industry Insights

With decades of beverage recruitment experience, Advocate Group’s network spans distilleries, breweries, RTD startups, and corporate brands. We combine that reach with sector insights to advise on hiring trends and salary benchmarks. 

Specialist RTD Cocktails & Drinks Industry Recruitment 

Our specialists in RTD cocktails, spirits, beer, and soft drinks recruitment bring deep category connections. They source talent versed in innovation, consumer engagement, and regulatory compliance — giving you a competitive edge.

FAQs

Q: What is drinks recruitment?

A: Drinks recruitment focuses on sourcing talent across beverages -RTD, supply chain and executive roles.

Q: How to recruit top beverage talent?

A: Use targeted sector networks, technical assessments and industry-specific sourcing channels.

Q: What services do drinks recruitment agencies offer?

A: Executive search, search & selection, project staffing, contract hires, and market intelligence.

Q: Which sectors do you cover?

A: RTD cocktails, coffee, alcoholic and non-alcoholic beverages, and distribution.

Did you know, we are also experts in Beauty & Cosmetics recruitment, Consumer Packaged Goods recruitment, Drinks recruitment, Fashion recruitment, FMCG recruitment, Food recruitment, Health & Wellbeing recruitment, Homeware recruitment and Toys & Games recruitment? You can view all of our recruitment specialisms to find the team that’s best for your needs or you can browse all of our current FMCG and Retail Sector jobs.

Active jobs

National Sales Manager

London
London
Market related
Mai Chai as a British ready-to-drink beverage brand bringing together premium ingredients, innovative products and everyday wellness. Mai Chai has established distribution across more than 360 locations, with a growing presence across UK retail and international travel retail Now we're looking for a BD focused, commercially driven National Sales Manager to turn that momentum into major retail success. This isn't a role about inheriting an existing account base, it's an opportunity to open doors, win listings and play a pivotal role in scaling an emerging drinks brand.

Senior Brand Manager

London
London
Market related
The Advocate Group are excited to be partnering with an ambitious, fast-growing functional drinks brand with a strong presence in the UK market and exciting plans for continued growth. With expanding retail distribution, an upcoming brand transformation and ambitious plans for the future, this is an exciting time to join the business and play a key role in its next phase of growth. They are now looking for a Senior Brand Manager who can bring fresh ideas, creative thinking and a real passion for brand building.

Regional Account Manager - East Anglia

Norfolk
Norfolk
Β£45k - 55k per year
An ambitious, independent brewery with a strong regional presence and exciting growth plans is looking for a commercially driven, relationship-focused Regional Account Manager to help grow its presence across the On Trade sector. Combining a proud brewing heritage with a forward-thinking approach, the business is focused on growing its own-brand beer range alongside a wider drinks portfolio. This is an exciting opportunity to join an independent business where you can build meaningful customer relationships, win new business and play a key role in driving continued growth across the region. This is a hands-on, field-based role that combines account management, new business development and commercial growth. You'll take ownership of an established portfolio of approximately 70-80 customers across East Anglia, developing existing relationships, identifying new opportunities and driving profitable sales. If you're passionate about sales, enjoy building lasting customer partnerships and want to represent an ambitious independent brewery, we'd love to hear from you.

Demand Planner - EMEA East

Uxbridge
London
Competitive Salary and Package
Ready to take ownership, challenge the status quo and make an impact on a global scale? πŸ’š We're looking for a Demand Planner to join Monster Energy's EMEA Operations team, playing a key role in keeping our products moving across a diverse portfolio of markets. This is more than just forecasting. It's about turning data into action, building relationships that drive results and ensuring we're always one step ahead of demand. If you're commercially minded, thrive in a fast-paced environment and aren't afraid to take ownership, this could be your next move.

National Account Manager - Off Trade

London
Greater London
Β£60k - 65k per year
Want to build an Off-Trade channel rather than simply inherit one? We're partnering with an ambitious, fast-growing independent drinks business looking to accelerate its presence across UK retail. Having built strong momentum across other channels, the business is now investing in its next stage of growth, with Off-Trade representing a significant commercial opportunity. This is a newly created role for someone who knows the retail landscape, has the relationships to open doors and gets genuinely excited by taking challenger brands into new customers.

Regional Sales Manager

Scotland
City of Edinburgh
Market related
We're working with a highly established and respected business within the hospitality and drinks sector, who are looking for an exceptional Regional Sales Manager to lead one of their most strategically important regions across Scotland. This is a rare opportunity to take ownership of a high-performing territory, following a planned leadership transition, with the autonomy and platform to build on its success and take performance to the next level. Covering the whole of Scotland, you'll lead from the front - setting the commercial strategy, developing talent, driving profitable growth, and building a culture where high performance becomes the standard. This is a senior leadership position that combines strategic thinking, commercial accountability and inspirational people leadership. You'll have responsibility for a team of 11, regional P&L ownership and the opportunity to make a genuine impact across a strategically important market. If you're an experienced FMCG sales leader who knows how to deliver commercial results while developing high-performing teams, this could be an excellent opportunity to take your career to the next level.

National Account Manager

Kent
London
Β£50k - 55k per year
We're partnering with an established, highly successful FMCG manufacturer to recruit a newly created National Account Manager focused specifically on accelerating growth across Drinks. With a Β£20m+ turnover, more than 500 customers and a strong reputation for service and long-term partnerships, the foundations are already there. Drinks represents a significant growth opportunity, and they're now investing in someone who can bring the market knowledge, relationships and commercial drive to unlock it.

Ejecutivo/a de cuentas

Barcelona
Catalonia (Catalunya / CataluΓ±a)
Β£30.7k per year
Ejecutivo/a de cuentas

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