CPG Recruitment

Advocate Group is the UK’s leading CPG recruitment agency UK, offering end-to-end CPG recruitment services and consumer packaged goods recruitment for FMCG and broader consumer products brands. We specialise in CPG talent acquisition, from executive search through to sales and supply chain roles, and leverage deep market insight and proprietary CPG salary benchmarks to secure the best candidates. To plan for the year ahead, explore 2025 CPG recruitment talent strategies.

What Is CPG Recruitment?

Consumer Packaged Goods Recruitment Defined

CPG recruitment involves sourcing and placing executives, sales, and supply chain professionals in consumer packaged goods companies. Whether you’re launching a new FMCG line or scaling an established brand, our consumer packaged goods recruitment expertise ensures you connect with candidates who understand both category dynamics and consumer behaviour. 

CPG Talent Acquisition Explained

Our CPG talent acquisition approach combines targeted search methodologies with CPG executive search capabilities. We build talent pipelines across marketing, sales, R&D, and supply chain functions, ensuring each shortlist reflects your cultural fit and technical requirements. 

How to Choose a CPG Recruitment Agency?

Evaluating CPG Recruitment Services UK

When evaluating CPG recruitment services, look for a recruitment partner with a proven CPG recruitment agency UK track record, transparent governance, and clear metrics. Advocate Group tracks time-to-hire, retention rates, and satisfaction scores so you can measure ROI. 

Key Questions for Consumer Packaged Goods Recruitment Partners

Ask about sector specialism, access to passive CPG talent networks, and experience across both FMCG and non-food CPG categories. A top partner will advise on market-competitive CPG salary benchmarks and demonstrate success in executive search for CPG leaders. 

What Roles Do CPG Recruiters Fill?

CPG Sales Recruitment & Market-Facing Talent

Our CPG sales recruitment service sources high-impact sales directors, account managers, and trade specialists who drive revenue and channel growth. We map candidate pools within retail, e-commerce, and wholesale to match your go-to-market strategy. 

CPG Supply Chain Recruitment Specialists

From procurement and logistics to operations and planning, CPG supply chain recruitment is critical for product flow and cost control. Advocate Group places supply chain professionals with hands-on FMCG experience, ensuring your processes stay efficient and compliant. 

Why Choose Advocate Group for CPG Recruitment?

Proven CPG Executive Search Track Record

As an expert in CPG executive search, we’ve placed board-level and senior leaders across consumer packaged goods, achieving a 96% placement retention rate. Our network spans global brands and innovative challengers, so we unlock both active and passive talent. 

CPG Salary Benchmarks & Consumer Packaged Goods Market Insights

Our proprietary CPG salary benchmarks and market reports keep your offers competitive. We provide real-time data on remuneration trends across FMCG, household, and personal care segments, helping you attract and retain top performers. 

FAQs

Q: What is CPG recruitment?

A: CPG recruitment focuses on sourcing talent for consumer packaged goods sectors including leadership, sales, and supply chain roles.

Q: How to choose a CPG recruitment agency?

A: Look for sector expertise, track record in executive placements, and market insights.

Q: What roles do CPG recruiters fill?

A: Executive leaders, commercial directors, sales managers, supply chain and operations professionals.

Did you know, we are also experts in Beauty & Cosmetics recruitment, Consumer Packaged Goods recruitment, Drinks recruitment, Fashion recruitment, FMCG recruitment, Food recruitment, Health & Wellbeing recruitment, Homeware recruitment and Toys & Games recruitment? You can view all of our recruitment specialisms to find the team that’s best for your needs or you can browse all of our current FMCG and Retail Sector jobs.

Active jobs

Senior National Account Manager

Tyne and Wear
London
£55k - 60k per year
Senior National Account Manager - Grocery & Retail 📍 Tyne & Wear (Hybrid) About the Business Our client is a well-established, family-owned international consumer goods business that has been developing innovative products for families for over 50 years. The UK division was launched in the late 2000s and has since grown into one of the company's largest global markets, operating as a standalone business with its own commercial and operational teams. Over the past decade, the UK business has experienced consistent growth, driven by strong retail partnerships, continued product innovation, and expansion across grocery, retail and direct-to-consumer channels. With ambitious plans to double revenue growth in the next 3-5 years, the business is now looking to strengthen its commercial team with the appointment of a Senior National Account Manager to help drive the next stage of development. ________________________________________ The Role We are currently partnering with a growing consumer goods business to recruit a Senior National Account Manager to take ownership of the Tesco account and play a key role in delivering the company's commercial growth strategy. This position will have full ownership of the Tesco relationship, while also leading and developing a small commercial team, managing both a National Account Manager and a National Account Executive. Working closely with the Commercial Director and wider commercial team, the successful candidate will help shape account strategy, identify new growth opportunities and maximise the brand's presence across key retail partners. The role will also offer a high level of commercial autonomy, including the opportunity to reinvest any incremental margin gained within the Tesco account into further growth initiatives, such as promotional activity, distribution expansion and new product development. ________________________________________ Key Responsibilities - Full ownership of the Tesco account, managing the commercial relationship and delivering against sales and profit targets - Developing and executing Joint Business Plans to drive distribution, range expansion and category growth - Leading commercial negotiations, including pricing, promotional strategy and annual trading agreements - Managing P&L performance, trade investment and promotional spend to maximise ROI - Identifying opportunities to win market share through distribution gains, NPD launches and category development - Working cross-functionally with category, insights, marketing and supply chain teams to deliver customer plans effectively - Developing data-driven sales strategies, using insights and performance analysis to optimise trading plans - Leading and developing junior team members, supporting the progression of a National Account Manager and National Account Executive ________________________________________ The Person Our client is looking for a commercially driven individual who thrives in a fast-paced FMCG environment and enjoys building strong customer partnerships. You will likely already be operating as a National Account Manager and be seeking an opportunity to step into a broader, people-management role within a growing business. You will bring: - Strong experience managing national retail accounts within FMCG or consumer goods - Proven experience delivering Joint Business Plans and commercial negotiations with major retailers - Strong commercial acumen with experience managing P&L, trade investment and promotional planning - Excellent relationship-building skills with the ability to influence internal and external stakeholders - A proactive, solutions-focused mindset with a passion for driving growth

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