Call us today
Check out our newsletter
Live jobs

Business Development Executive

Salary/Rate:Market related
Job type:Full-time
Working Options:Hybrid
Town/City:London
County:London
Specialism:Drinks Recruitment
Job ref:126044
Post Date:October 29, 2026
Apply NowCreate Job Alert
Scroll

Meet Our Recruiter

Evie Coates
Evie Coates
Executive Talent Partner
0161 639 0080
evie.coates@advocate-group.co.uk

About the Role

Business Development Executive

London 

Competitive Salary + Bonus 

An ambitious, independent craft brewery with a strong reputation for quality and innovation is looking for a driven Business Development Executive to help grow its presence across the London On Trade sector.

With a diverse range of beers and exciting growth plans, this is a great opportunity to join an independent business where you can win new customers, build relationships and make a real impact on sales growth.

This is a hands-on, field-based role focused on winning new business across independent pubs, bars, restaurants and hotels. You'll take ownership of your territory, identify new opportunities and work with customers and wholesale partners to get the brewery's products stocked and selling.

The Role:

  • Winning new accounts across independent pubs, bars, restaurants and hotels across London
  • Identifying new business opportunities and building a strong prospect pipeline
  • Proactively contacting potential customers through cold calling, walk-ins and follow-ups
  • Building relationships with venue owners, managers and key decision-makers
  • Working with wholesale partners to secure new listings and grow distribution
  • Supporting new accounts with tastings, staff training and promotional activity
  • Developing customer relationships to encourage repeat orders and increase sales
  • Working closely with internal sales, delivery and marketing teams
  • Managing your sales pipeline, keeping CRM records up to date and forecasting activity
  • Working towards new account, sales volume and profitability targets

About You:

  • Experience in sales, business development or a customer-facing role
  • Experience in drinks, hospitality, brewing or FMCG would be advantageous
  • An interest in the On Trade sector, including pubs, bars and restaurants
  • Confident approaching new customers and comfortable with cold calling
  • A proactive, resilient attitude with a genuine desire to win new business
  • Good communication and relationship-building skills
  • Organised, self-motivated and able to manage your own time
  • Commercially minded, with an interest in developing your sales skills
  • A genuine passion for beer and enthusiasm for representing an independent brand
  • A full UK driving licence

If you're passionate about sales, enjoy meeting new people and thrive on winning new business, we'd love to hear from you.

Please get in touch with Evie Coates or click "Apply Now" to be considered for this vacancy.

Call: 07537 163597

Email: evie.coates@advocate-group.co.uk

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.

Apply NowCreate Job Alert

More jobs from this recruiter

View All

Key Account Manager

London
London
Market related
An ambitious, independent craft brewery with a growing presence in the UK drinks market is looking for a commercially driven, relationship-focused Key Account Manager to help drive growth across its national and regional On Trade and wholesale accounts. With a strong focus on quality, innovation and building lasting customer relationships, the business is looking for someone who can combine account management with a proactive approach to winning new business. This is an exciting opportunity to join an independent brewery where you can make a real impact, explore new routes to market and play a key role in driving commercial growth. This role will focus on developing key accounts across the On Trade, wholesale and independent pub and bar sectors. You'll take ownership of customer relationships and account plans, driving distribution, volume and profitability while identifying new opportunities to grow the business. It's also a great opportunity for someone looking to develop their commercial skills and progress towards future leadership.
Read More

Business Development Executive

London
London
Market related
An ambitious, independent craft brewery with a strong reputation for quality and innovation is looking for a driven Business Development Executive to help grow its presence across the London On Trade sector. With a diverse range of beers and exciting growth plans, this is a great opportunity to join an independent business where you can win new customers, build relationships and make a real impact on sales growth. This is a hands-on, field-based role focused on winning new business across independent pubs, bars, restaurants and hotels. You'll take ownership of your territory, identify new opportunities and work with customers and wholesale partners to get the brewery's products stocked and selling.
Read More

Regional Account Manager - East Anglia

Norfolk
Norfolk
£45k - 55k per year
An ambitious, independent brewery with a strong regional presence and exciting growth plans is looking for a commercially driven, relationship-focused Regional Account Manager to help grow its presence across the On Trade sector. Combining a proud brewing heritage with a forward-thinking approach, the business is focused on growing its own-brand beer range alongside a wider drinks portfolio. This is an exciting opportunity to join an independent business where you can build meaningful customer relationships, win new business and play a key role in driving continued growth across the region. This is a hands-on, field-based role that combines account management, new business development and commercial growth. You'll take ownership of an established portfolio of approximately 70-80 customers across East Anglia, developing existing relationships, identifying new opportunities and driving profitable sales. If you're passionate about sales, enjoy building lasting customer partnerships and want to represent an ambitious independent brewery, we'd love to hear from you.
Read More

Regional Sales Manager

Scotland
City of Edinburgh
Market related
We're working with a highly established and respected business within the hospitality and drinks sector, who are looking for an exceptional Regional Sales Manager to lead one of their most strategically important regions across Scotland. This is a rare opportunity to take ownership of a high-performing territory, following a planned leadership transition, with the autonomy and platform to build on its success and take performance to the next level. Covering the whole of Scotland, you'll lead from the front - setting the commercial strategy, developing talent, driving profitable growth, and building a culture where high performance becomes the standard. This is a senior leadership position that combines strategic thinking, commercial accountability and inspirational people leadership. You'll have responsibility for a team of 11, regional P&L ownership and the opportunity to make a genuine impact across a strategically important market. If you're an experienced FMCG sales leader who knows how to deliver commercial results while developing high-performing teams, this could be an excellent opportunity to take your career to the next level.
Read More