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A comprehensive guide to the Commercial Director role in FMCG. We cover core responsibilities, P&L ownership, salary expectations (£85k-£160k), and the career path to C-Suite.

Recruiting senior commercial leadership in the FMCG sector has shifted from a general talent war to a sniper's pursuit of specific, high-value skill sets. You face a market where traditional commercial experience is abundant, but the modern necessity for digital fluency and Revenue Growth Management (RGM) is scarce. This guide provides the data required to navigate these compensation difficulties and secure the leadership needed to drive margin growth in a volatile economy.

Hiring a Commercial Director in the UK FMCG sector is currently an exercise in high-stakes risk management. You are facing a market where the definition of "commercial leadership" has fundamentally shifted from volume-driven account management to profit-centric Revenue Growth Management (RGM). The gap between a candidate who simply manages retailer relationships and one who optimises trade spend across omnichannel networks is the difference between stagnating margins and sustainable growth.

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