Regional Account Manager - South East

Salary/Rate:Market related
Job type:Full-time
Working Options:Hybrid
Town/City:Chelmsford
County:Essex
Specialism:Drinks Recruitment
Job ref:95853
Post Date:March 12, 2026
Scroll

Meet Our Recruiter

About the Role

Regional Account Manager

Field-Based – South East

Competitive base salary + car allowance + bonus

Are you an experienced sales professional with a passion for the drinks industry? Do you have a proven track record in acquiring new business and managing relationships within the On-Trade market? A leading cider company is looking for a driven and ambitious Regional Account Manager to expand their presence in pubs and wholesalers while continuing to grow existing accounts 

This is an exciting opportunity to join a dynamic and innovative company that combines commercial success with a genuine passion for the drinks industry.

The Role:

  • Promote the company’s products to On-Trade customers within a designated geographic region.
  • Manage and achieve sales targets across regional routes to market.
  • Collaborate with business unit and national account managers to build relationships with senior and regional personnel in national routes to market.
  • Identify and pursue opportunities to onboard new outlet stockists for the company’s portfolio.
  • Build and maintain strong relationships with field sales teams to enhance visibility and presence in the region.
  • Ensure routes to market and outlets are equipped with the necessary tools, materials, and displays to showcase products effectively.
  • Maintain and update the company’s CRM database with accurate knowledge of brand distribution across outlets.
  • Oversee relationships with smaller, directly supplied customers, including independent outlets, within the assigned area.

About You:

  • Proven experience in sales or account management, ideally within the drinks or FMCG sector.
  • Strong understanding of market trends and routes to market.
  • Results-oriented with a history of achieving and exceeding targets.
  • Confident communicator with excellent interpersonal skills.
  • Proficient in Microsoft Office and comfortable with CRM systems.
  • Ability to identify and capitalise on business growth opportunities.
  • Positive, proactive, and solutions-focused attitude.
  • Able to work independently and as part of a collaborative team.
  • Resides within the designated geographic area.

What's In It For You?

  • Competitive salary with car allowance and bonus scheme.
  • Join a market-leading, values-driven company at the forefront of the drinks industry.
  • Work alongside a passionate, supportive, and mission-aligned team.
  • Field-based role with autonomy and opportunities for career progression.
  • Direct impact on brand growth and market presence.

 If you’re motivated by results, enjoy building strong relationships, and want to grow your career in a dynamic, fast-moving industry, this could be your perfect next step.

Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy.

Call: 07537 163597

Email: evie.coates@advocate-group.co.uk

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.

More jobs from this recruiter

View All

Regional Account Manager - South East

Chelmsford
Essex
Market related
Are you an experienced sales professional with a passion for the drinks industry? Do you have a proven track record in acquiring new business and managing relationships within the On-Trade market? A leading cider company is looking for a driven and ambitious Regional Account Manager to expand their presence in pubs and wholesalers while continuing to grow existing accounts 🍺🍏 This is an exciting opportunity to join a dynamic and innovative company that combines commercial success with a genuine passion for the drinks industry.

Account Manager

Birmingham
West Midlands
Β£30k - 35k per year
Account Manager - Functional Drinks πŸ₯€ Home-based (UK) with nationwide travel and weekly office visit to London Are you passionate about health, wellness, and sustainable products? We're looking for an Account Manager to drive the growth of a premium Kombucha brand across the UK. This isn't your typical sales job, you'll take ownership of the brand in your territory, acting like a brand owner while managing and growing relationships with existing accounts.

Key Account Manager - Cheltenham

Cheltenham
Wiltshire
Β£40k - 42.5k per year
Join a well-known cider business that's shaping the On Trade across the UK🍏 This is a chance to work with iconic pub companies and regional brewers, in a high-energy, commercially-focused environment where ownership, ideas, and ambition are rewarded. You'll have real autonomy over your accounts, the ability to build strong relationships, and the opportunity to make a measurable impact on sales growth. The Role: I'm looking for a Key Account Manager (On Trade) to cover the South (ideally along the M4/M5 corridor). This is a field-based role, managing a portfolio of established accounts while developing new opportunities across pubs and regional brewers. You'll be responsible for achieving sales, revenue, and profit targets, while building long-term, strategic relationships with customer teams and on-trade outlets.

Account Executive

Bristol
Bristol
Β£28k - 30k per year
Do you thrive in fast-paced hospitality environments and love great bars, venues and drinks? Ready to turn your people skills into a commercial sales career in the on-trade drinks world? I'm working with a fast-growing on-trade drinks wholesaler, supplying bars, restaurants, hotels and venues with a standout portfolio of wines, spirits, beers and soft drinks and they're expanding their commercial team! They're looking for numerous Account Executives to join their commercial team, a brilliant opportunity if you're a graduate or a hospitality professional ready to move into sales. The Opportunity: This role is perfect for someone early in their career who wants to break into on-trade drinks sales. You'll work closely with experienced Account Managers, gaining hands-on experience across sales, customer management, product knowledge and commercial operations.