National Account Manager - Off Trade

Salary/Rate:Β£60k - 65k per year
Job type:Full-time
Working Options:Hybrid
Town/City:London
County:Greater London
Specialism:Drinks Recruitment
Job ref:122098
Post Date:October 07, 2026
Scroll

About the Role

Off-Trade National Account Manager

London HQ | £60,000-£65,000 + Car Allowance + Bonus

Want to build an Off-Trade channel rather than simply inherit one?

We’re partnering with an ambitious, fast-growing independent drinks business looking to accelerate its presence across UK retail.

Having built strong momentum across other channels, the business is now investing in its next stage of growth, with Off-Trade representing a significant commercial opportunity.

This is a newly created role for someone who knows the retail landscape, has the relationships to open doors and gets genuinely excited by taking challenger brands into new customers.

The Role

  • Take ownership of developing and growing the UK Off-Trade channel
  • Identify, open and win new customers across Grocery, Convenience, Impulse, Wholesale, Specialist and Online Retail
  • Use your existing network of buyers and decision-makers to accelerate new business opportunities
  • Build compelling commercial propositions and confidently pitch the portfolio to prospective customers
  • Lead opportunities from initial introduction and negotiation through to launch and ongoing development
  • Establish sustainable partnerships that deliver distribution, rate of sale and repeat purchase
  • Identify opportunities across both physical and online retail
  • Work closely with the wider business to help shape the Off-Trade strategy as the channel grows

About You

  • Proven Off-Trade sales experience within alcoholic drinks
  • Strong existing buyer relationships across some combination of Grocery, Convenience, Impulse, Wholesale, Specialist and/or Online Retail
  • A genuine new business hunter with evidence of personally opening doors and winning new listings
  • Commercially strong, confident presenting a proposition and comfortable negotiating with retail customers
  • Experience within a challenger, SME, start-up or scale-up environment would be highly advantageous
  • Entrepreneurial, energetic and comfortable operating with autonomy
  • A team player who is happy to get involved beyond the boundaries of a traditional corporate sales role

The Opportunity

This isn't a traditional account management position.

You'll be joining at an important stage of the company's growth, with the opportunity to take genuine ownership of developing a relatively untapped channel and directly influence its future retail footprint.

You'll work within a small, ambitious and collaborative team where ideas are encouraged, decisions can be made quickly and strong performance will be recognised through an attractive performance-related reward structure.

£60,000 basic + c.£5,000 car allowance
Progressive performance-related bonus
Long-term incentive opportunity
Greater London – hybrid working with regular office presence

If you're well connected within UK Off-Trade, love winning new business and want the autonomy to genuinely build something, we'd love to hear from you.

More jobs from this recruiter

View All

National Account Manager - Off Trade

London
Greater London
Β£60k - 65k per year
Want to build an Off-Trade channel rather than simply inherit one? We're partnering with an ambitious, fast-growing independent drinks business looking to accelerate its presence across UK retail. Having built strong momentum across other channels, the business is now investing in its next stage of growth, with Off-Trade representing a significant commercial opportunity. This is a newly created role for someone who knows the retail landscape, has the relationships to open doors and gets genuinely excited by taking challenger brands into new customers.

National Account Manager

Kent
London
Β£50k - 55k per year
We're partnering with an established, highly successful FMCG manufacturer to recruit a newly created National Account Manager focused specifically on accelerating growth across Drinks. With a Β£20m+ turnover, more than 500 customers and a strong reputation for service and long-term partnerships, the foundations are already there. Drinks represents a significant growth opportunity, and they're now investing in someone who can bring the market knowledge, relationships and commercial drive to unlock it.

National Account Manager - Spirits

England
London
Β£55k - 60k per year
Ready to bring your Off-Trade experience into a smaller, fast-growing drinks business where you can make a genuine impact? This is a commercially driven drinks business operating at scale across the UK off-trade. Working closely with multiple producer partners, the business plays a key role in bringing drinks ranges to market, supporting customers with ranging, forecasting and supply, and ensuring consistent delivery into retail. Fast-paced, collaborative and detail-led, the culture suits people who enjoy getting under the bonnet of how retail actually works. They're now looking for a National Account Manager to help scale this exciting part of the portfolio.

Commercial Director

London
Greater London
Market related
Rare opportunity to join a well-funded, early-stage functional drinks business ahead of its UK launch and take ownership of building the commercial operation from the ground up. With the product developed, tested and launch planned for Q1 2027, the business is now looking for an exceptional Commercial Director to define the UK go-to-market strategy, secure initial distribution and build the commercial team as the brand scales.