Key Account Manager

Salary/Rate:£45k - 50k per year
Job type:Full-time
Working Options:Remote
Town/City:Birmingham
County:West Midlands
Specialism:Drinks Recruitment
Job ref:88474
Post Date:January 14, 2026
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About the Role

Key Account Manager – Off Trade

Up to £50,000 plus car allowance, bonus and benefits

Remote role (once a fortnight in LDN office)

Operating in retail but craving more breadth, ownership and commercial exposure?

This is an opportunity to step into a Key Account Manager role within a growing drinks business operating across beer and wider alcohol categories, with strong relationships across UK retail and route-to-market customers.

The Business

This is a commercially driven drinks business operating at scale across the UK off-trade. Working closely with multiple producer partners, the business plays a key role in bringing drinks ranges to market, supporting customers with ranging, forecasting and supply, and ensuring consistent delivery into retail.

Fast-paced, collaborative and detail-led, the culture suits people who enjoy getting under the bonnet of how retail actually works.

The Role

This is a grocery-focused Key Account Manager position, responsible for managing and growing a portfolio of off-trade customers across grocery, convenience and route-to-market channels.

You’ll be accountable for driving sales performance, range optimisation and execution, working cross-functionally to ensure customers are supported end-to-end.

Key responsibilities include:

  • Managing key off-trade retail accounts across grocery, convenience and RTM
  • Working with producers to support both brand and sales plans
  • Driving sales growth, distribution and range development
  • Owning forecasting, performance tracking and account planning
  • Leading customer reviews using sales and category data
  • Working closely with supply chain and finance to support availability and margin
  • Supporting new listings, range changes and seasonal activity

This role offers real commercial ownership, without being boxed into a single brand.

About You

You’ll likely have:

  • Experience as a KAM / NAM within Drinks with full end to end management of your customers.
  • Preference would be Grocery led experience however we will also consider candidates from a strong On Trade background, provided you are highly confident working with financial data, including cost calculations, margin management and profit analysis.
  • Personality wise, a collaborative mindset and willingness to get hands-on is essential as well as strong organisation and stakeholder management skills

Please get in touch with Kayleigh Norcross or click “Apply Now” to be considered.
020 7871 8000
Kayleigh.norcross@advocate-group.co.uk

We are an equal opportunities employer and welcome applicants from all suitably qualified persons regardless of race, sex, disability, religion/belief, sexual orientation, or age.

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