Key Account Manager
Meet Our Recruiter
About the Role
Key Account Manager - Cash & Carry & Wholesale Focus)
Location: Home based with nationwide travel | Weekly London office presence
Salary: £45,000 + £5,000 car allowance + 15% bonus + laptop & phone
The Opportunity
This is a newly shaped role within a growing drinks business, created to accelerate performance across Cash & Carry, Wholesale and wider Off Trade sub-channels. While the business is well established in Grocery, there is a clear opportunity to significantly increase penetration and visibility across wholesale routes to market — and this role will lead that charge.
Reporting into the Head of Off Trade, you’ll combine new business development, strategic wholesaler partnerships and hands-on execution, while also supporting selected Grocery accounts where required.
The Role
- Own and deliver the Cash & Carry and Wholesale strategy, targeting improved distribution, rate of sale and brand visibility across the UK
- Build strong relationships with regional and national wholesalers, depot managers and buying teams
- Lead customer planning, pricing, promotional activity and range execution within wholesale accounts
- Support the National Account Controller on key Grocery customers where required, ensuring alignment of strategy and activation
- Work closely with Marketing to deliver effective in-depot activity, promotions and point-of-sale
- Track market trends, competitor activity and customer performance to inform future growth plans
- Prepare accurate forecasts, sales reports and commercial updates for senior stakeholders
About You
- Proven sales experience within Drinks, ideally Beer
- Strong working knowledge of the UK Cash & Carry / Wholesale landscape
- A commercially minded operator with a track record of winning new business
- Confident managing customer relationships end-to-end, from negotiation through to execution
- Self-starter mindset — comfortable working autonomously with national responsibility
- Highly organised, analytical and able to prioritise in a fast-moving environment
- Passionate about beer and the wider drinks industry
- Full UK driving licence and flexibility for nationwide travel
Why Join?
- A genuinely strategic wholesale role with clear headroom to make impact
- Strong existing Grocery foundation to build from
- High autonomy and visibility within the commercial team
- Competitive package with performance-related bonus
Please “Apply Now” to be considered
We are an equal opportunities employer and welcome applicants from all suitably qualified persons regardless of race, sex, disability, religion/belief, sexual orientation, or age.