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August 07, 2026

What a Great FMCG Commercial Director Looks Like in 2026: The Hiring Manager's Assessment Guide

Advocate Group's hiring manager assessment guide for Commercial Director candidates in FMCG. The competency framework, interview questions, and red flags that matter in 2026.
August 07, 2026

Why Your FMCG Brand Is Losing Commercial Talent to Challenger Brands

Challenger brands are taking your best FMCG commercial talent with equity, speed, and autonomy. Advocate Group explains why it's happening and how established brands fight back.
August 07, 2026

FMCG Commercial Director vs National Sales Director: Which Hire Does Your Business Actually Need?

Commercial Director or National Sales Director? Advocate Group explains the scope, salary, and capability differences to help FMCG businesses brief the right search first time.
August 07, 2026

How the Major Multiples Are Changing Their Buying Structures in 2026

Tesco, Sainsbury's and the discounters are restructuring how they buy. Advocate Group explains what the shift means for FMCG commercial teams and who to hire in response
August 06, 2026

Head of Commercial vs Commercial Director: Roles, Salary and When to Hire Each

Head of Commercial vs Commercial Director: scope, salary, reporting line and when to hire each. Advocate Group's specialist guide for consumer goods businesses.
August 06, 2026

Commercial Director Job Description UK 2026 | Responsibilities and Skills

A complete Commercial Director job description covering responsibilities, skills, reporting structure, and salary. Written by Advocate Group's specialist search team.