Social Content Manager
Meet Our Recruiter
About the Role
Are you ready to define the social media audience for a portfolio of premium whiskies and spirits?
The Advocate Group are proud to be partnered with a fast-growing, family-owned UK-based spirits business with a rich heritage and a portfolio of award-winning whiskies and rums.
Known for crafting exceptional spirits that celebrate tradition, quality, and innovation, the business is now looking for a Social Content Manager to set the long-term social media strategy, building audience engagement and amplifying brand impact.
Key Responsibilities:
- Develop and implement a long-term social media strategy that defines the brand’s voice, positions it within the market, and drives sustainable audience growth.
- Identify key target audiences and ensure all content and campaigns are designed to reach and engage them effectively.
- Plan and manage the social media calendar, aligning content with brand campaigns, drinks-based events, festivals, and key industry dates.
- Create compelling written content, including captions, copywriting, and website copy, that resonates with audiences and supports brand objectives.
- Collaborate with Marketing, Creative, and Operations teams to ensure campaigns are coordinated and optimised for brand visibility.
- Build and nurture relationships with influencers, brand ambassadors, and industry experts to amplify reach and credibility.
- Monitor and analyse performance metrics to continually refine strategy and maximise engagement.
- Support new product launches and innovations with engaging social storytelling that resonates with the audience.
About You
- Experience in a luxury FMCG environment, ideally whisky/spirits or high-end consumer goods.
- A proven social media strategist with experience setting long-term plans that build audiences and drive engagement.
- Strong copywriting skills and a creative mindset; photography or video skills are a plus but not essential.
- Data-informed and analytical: able to identify the right audience, track performance, and adjust strategy to deliver results.
- Confident in following trends, prioritising engagement, and shaping how a brand communicates online.
- Collaborative, adaptable, and passionate about premium spirits or FMCG brands.
If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!
Find out more about our available opportunities or how we can help you further your career – contact us today.
Please get in touch with Emma or click “Apply Now” to be considered for this vacancy.
Email: emma.cuffe@advocate-group.co.uk
Mobile: 0207 871 8000
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.