National Account Manager - Discounters

Salary/Rate:Market related
Job type:Full-time
Working Options:Remote
Town/City:Remote
County:Greater London
Specialism:Drinks Recruitment
Job ref:79535
Post Date:October 16, 2025
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About the Role

National Account Manager – Discounters & eCommerce

High-Growth Drinks Brand

Remote (Field-based contract)

Are you ready to lead the charge across the UK’s fastest-growing retail channels? Join a global drinks powerhouse on an exciting growth journey within the Discounter and eCommerce space — working across an iconic portfolio that continues to shake up the Soft Drinks category.

The Role

  • Take full ownership of a diverse portfolio including Aldi, Lidl, B&M, Home Bargains, and Iceland.
  • Drive profitable growth and market share across high-street and discounter customers through effective account management and sharp execution.
  • Partner closely with third party stakeholders to deliver strategies that hit volume, revenue, and availability targets.
  • Lead quarterly business reviews and brand plan sessions to unlock new opportunities and optimise performance.
  • Build trusted relationships across multiple internal and customer stakeholders, becoming the go-to expert for your channel.

About You

  • Proven experience managing key retail customers within the drinks or wider FMCG space.
  • Strong understanding of a range of discounter customers — ideally with exposure to either Aldi or Lidl
  • Commercially driven with sharp analytical skills and the ability to influence across multiple touchpoints.
  • Confident, engaging, and proactive — no shrinking violets here!
  • Organised, collaborative and able to thrive in a high-volume, fast-paced environment.

Please get in touch with Kayleigh or click “Apply Now” to be considered for this vacancy.

Call: 020 7871 8000

Email: Kayleigh.norcross@advocate-group.co.uk

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Confidential Position Specification

Monster Energy

Channel Manager Grocery- Discounters & EcomGB

Job requirements and details

 

THE ROLE SPECIFICS

 

Position:

Key Account Director Grocery, GB

Position:

Company:

Channel Manager Grocery - Discounters & Ecom

Monster Energy UK LTD

Division:

Location:

Commercial West - GB

Home Based (Flexible working hours supported)

Reporting to:

Nick Pitt, VP GDE Channels GB

Grade:

6

Hours:

Full time

 

ABOUT MONSTER ENERGY

 

Monster Energy Company, based in Corona, CA is a NASDAQ listed entity and the owner of (amongst others) the Monster Energy drinks brand, which is number 1 energy drink in its category in the USA. Monster Energy was established in the UK and Ireland at the end of 2008 and operates the supply, sales, distribution, and marketing business of the Monster Energy group across Europe, Middle East, and Africa (EMEA). Created in 2002, Monster is now one of the leading brands and portfolios in the growing energy drinks category. Sales for the EMEA region were over 100 million cases in 2021. The Monster Energy Company has grown to a company of over 3,600 employees. Our Monster Energy® drinks are now sold in approximately 141 countries and territories.

The Monster brand image revolves around being aggressive, cool, sinister, dark, mysterious, and fun.

POSITION OVERVIEW

 

As the Channel Manager in Grocery leading Discounter & Ecom the incumbent will be required to work with the relevant internal Monster Energy functions to create powerful strategies and lead their delivery to enable growth of the Monster Energy Company portfoliowithin the specified GB Grocery key accounts. It is the incumbents' responsibility to build strong relationships with Coca-Cola Europacific Partnerstoextract the maximum possible growth from the customer base, profitably growing the Monster Energy Portfolioof brands' market share, revenue, and volume.

 

KEY RESPONSIBILITIES & DUTIES

 

  • Lead the growth agenda within Discounters & Ecom ensuring strategies are in pace and delivered
  • Contribute as a Snr member of a high performing team with the capability, skills, and accountability to deliverambitious growth plans.
  • Full accountability for the specified key account's contribution to key GB commercial metrics, including availability, market share, revenue, and volume.
  • Creates and owns the specified accountstrategy and leads its execution via the CCEP Business Unit.
  • Accountable for applying thelong-range plan and leading delivery in the specified key account/s.
  • Accountable for ensuring that the specified key account'sperformance is monitored, reported, and celebrated in the relevant forums and routines of Monster.
  • Builds effective relationships across Monster and CCEP, enabling success of our brandsand becoming a key thought leader and the expert voice of Monster.
  • Provides a presence at relevant Monster/CCEP events/conferences and is a valued contributor to selected projects and workstreams outside of the key accountsphere.

 

This list is for guidance only and the post holder will be required to undertake additional duties in line with the changing needs of the business.

 

 

 

 

SKILLS & EXPERIENCE

 

Trading experience ideally within the Discounter & Ecom channel and the ability to demonstrate sound commercial acumen.

Proven inspirational leader on subjects of expertise.

Able to influence at multiple levels across CCEP, Customers and Monster.

Can build and lead the delivery of strategies and plans to deliver growth.

Understanding of the GDEenvironments in GB.

Can analyze and understand complex information and situations to inform strategy and appropriate course of action.

Provides recommendations, informs difficult decisions and leads delivery.

A passion to win and inspire those around them to be the same.

This is a field-based role and will require nights away from home, occasional international travel, and some work over weekends.

DECLARATION

 

I confirm that I have read, understand, and agree to all the points within this job description:

 

Print Name:   ­­­­­­­­­­­­­­­­­­­­­­­­­­­___________________________________________________

 

Signed:      ___________________________________________________

 

Date:       ____________________

 

 

BLEED GREEN ATTITUDES

 

 

 

 

 

 

 

 

 

 

COMPETENCIES

 

 

 

 

 

 

 

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