Licensing Brand Manager
Meet Our Recruiter
About the Role
Are you a commercially minded brand manager ready to take ownership of iconic FMCG drinks brands and drive their growth across multiple channels?
The Advocate Group are proud to be partnering with a fast-growth FMCG business with a strong presence across retail, e-commerce, and out-of-home channels. Their exciting portfolio includes household-name brands and exclusive partnerships across the drinks category, offering a dynamic environment where a Brand Manager can make a real impact.
The Role:
- Lead the management of licensed brand relationships, working closely with brand owners to ensure guideline compliance, approvals, and delivery against partnership objectives.
- Develop and execute brand plans across licensed and own label projects, including NPD and tailored solutions for retail, e-commerce, and out-of-home / food service channels.
- Work cross-functionally with Sales, R&D, Supply Chain, and Commercial teams to deliver product launches in line with customer requirements, critical paths, and commercial goals.
- Support commercial teams with licensing discussions, propositions, and customer-facing brand solutions to drive growth and visibility.
- Plan and deliver integrated brand activations, including campaigns, promotions, POS, trade activity, and digital content aligned to seasonal and customer needs.
- Monitor brand and campaign performance, using insight and data to inform recommendations, optimise activity, and identify future growth opportunities.
About You:
- Proven experience in brand management, ideally within drinks or wider FMCG.
- Strong commercial focus, with experience managing brands or licensing relationships.
- Hands-on and proactive, able to operate in an agile, fast-paced environment.
- Excellent communication skills, able to influence internal and external stakeholders.
- Passion for consumer behavior and translating insights into actionable brand strategies.
If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!
Find out more about our available opportunities or how we can help you further your career – contact us today.
Please get in touch with Emma or click “Apply Now” to be considered for this vacancy.
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy