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How UK SMEs and NPD food brands find specialist FMCG recruitment partners. Practical guide to working with agencies that understand challenger brand hiring.

Stalled NPD projects rarely fail because of bad ideas — they fail because no single hire owns the critical path from concept to shelf. This article diagnoses the diffused-accountability problem that quietly erodes CPG innovation pipelines, defines the development manager skillset that actually fixes it, and gives you a three-step screening process to test for genuine critical path ownership at interview. Built for CPG leaders rebuilding their NPD function or hiring a development manager, NPD manager, or innovation lead.

Category management has shifted from a sales-support function to a data-led discipline — and the talent market hasn't caught up. This article explains the structural reasons CPG category recruitment is getting harder, why retailer partnership experience and predictive modelling skills are now non-negotiable, and how to redesign your hiring process to source from the data-fluent talent pools that actually deliver. Written for hiring directors building category, shopper insights, and demand planning teams in modern CPG.

The talent gap in CPG brand management isn't a sourcing problem — it's an assessment problem. This article explains why hiring teams keep filtering for creative marketers when the business needs commercial strategists, and gives you a definitive framework to test for P&L literacy, pricing strategy, and analytical depth. Built for hiring directors at consumer goods brands who can't afford another mis-hire at brand manager, senior brand manager, or marketing director level.

This guide provides a framework to spot the definitive signals of a commercial mind, particularly for roles like national account manager CPG positions focused on the grocery channel.

Hire a Commercial Director with proven FMCG experience. We recruit revenue leaders from London's Park Royal and Greencore ecosystem to drive your growth.