I have the pleasure of bringing to marketing an opportunity to focus on a niche and exciting brand, within a global powerhouse.
Working within one of the “Sub-brands”, connecting with a totally different Consumer base than the core Brands, this opportunity is truly unique within the organisation.
About the role:
You will be involved in Driving the Brands, Go to Market Strategy and Product Management. As a Senior Brand Manager, there will also be elements of people management.
Create, present & activate local marketing plans with 3-year brand vision (where appropriate) in accordance with Global & regional Marketing strategies
Monitor brand performances and partner with category & insight managers for details, challenges & opportunities. Use insights for recommendations and concrete action plans
Work in collaboration with the Marketing Teams & Brand Managers in Europe to assure best practice sharing and leveraging synergies
Input into a 3-year category vision from a local perspective
Participate in cross-functional groups to check-in on brand development and to address and discuss biggest risks and opportunities. Work collaboratively on required action plans
Brief & look for input from Media and Retail & Customer Marketing team to deliver best in class marketing plans and Go-to-Market execution tools
Recommend range plan & prioritization to category marketing managers
Input into brand’s forecasting & phasing specifications, based on a Best Estimate value per brand. Constantly monitor the brand financial numbers & development, flag biggest risks and opportunities in order to optimize forecasting accuracy
Inventory Management: Ensure focus on key items with highest market potential while taking product and brand profitability into account
You will have operated at Senior Brand Manager level
Experience within FMCG/Consumer Durables is a must
Engagement with a Niche consumer base would be an advantage.
As the role is a 12 month FTC, you will either be available straight away or on a short notice period.